Around 1,000 fans arrived for the Ivory Coast tie in their traditional bright orange trousers - but bearing the logo and name of a Dutch brewery.
To protect the rights of the official beer (the sponsor) they were denied entry, so the male fans promptly removed their trousers and watched the game in underpants.
The American firm Anheuser Busch, which makes Budweiser, won the exclusive right to promote and sell its beverage in the stadiums and other venues.There has been a wider resentment in Germany that a US brewery has the exclusive rights in a country which prides itself on the quality of its beer and has very strict laws governing its composition.
Ahhh. That explains it ... I wondered why we kept getting shots of blokes in their y-fronts.
