PAWTUCKET, R.I. -- May 1, 2006 -- For the first time, Hasbro, Inc. has bottled that fresh, just-out-of-the-can, "eau de PLAY-DOH" aroma into a limited-edition fragrance as part of a year-long celebration of the beloved modeling compound's 50th birthday. Out in time for Mother's Day, the 1-ounce, spray bottle fragrance is meant for 'highly-creative people, who seek a whimsical scent reminiscent of their childhood.'
"One of PLAY-DOH compound's most notable characteristics is its scent," said Leigh Anne Cappello, vice president of marketing for the PLAY-DOH brand. "When you open a can of PLAY-DOH compound, you are instantly transported back to childhood. What better way to celebrate the 50th birthday than by bottling the scent for adults everywhere to enjoy as a reminder of their youth."
