A photo of an injured person lying at the bottom of stairs ...
To raise awareness around World First Aid Day, ad agency Downtown Partners placed life size realistic decals of a person at the bottom of stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a request to visit www.redcross.ca for a first aid training course.
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