Car firm Mazda has launched its latest concept model - into the virtual reality world of the on-line computer game 'Second Life'.
In a world first, web surfers can now take a cyberspace version of the 'Hakaze' concept 4x4 for a virtual test drive across the online environment.
The car's designers even appear in virtual form to launch the new model. 'Second Life' boasts nearly four million users and has already created real world millionaires from its virtual online currency which can be converted into US dollars.
Users create a profile and cyber image of themselves called an avatar, and are then free to interact with other members and travel across a 3D graphical landscape from their home computer.
In a world first, web surfers can now take a cyberspace version of the 'Hakaze' concept 4x4 for a virtual test drive across the online environment.
The car's designers even appear in virtual form to launch the new model. 'Second Life' boasts nearly four million users and has already created real world millionaires from its virtual online currency which can be converted into US dollars.
Users create a profile and cyber image of themselves called an avatar, and are then free to interact with other members and travel across a 3D graphical landscape from their home computer.