This story will bring tears to the eyes of some - but frankly I think their wine was a tad over-priced.
The heartbreaking sound of corks popping on 60,000 bottles of vintage wine could be clearly heard as a fire destroyed a warehouse in County Westmeath, the owner has said.
The fine wine - worth up to £350 a bottle - was destroyed at a merchant's premises in Mullingar on Monday night.
"It's like farming - there's a harvest season, and Christmas is our harvest season," he said.
More like rip-off season!