Just the other day my wife was commenting on an advertising poster for a popular cider and saying how much she liked it - it shows an apple tree covered with lights (they use real fairy lights on the billboards) - and I had to say that although I liked it, when it first came out, I thought it was now getting a bit boring. Again, I have nothing against the poster, I just think that after a couple of years they could use a bit more imagination. If they don't want to get away from the image of the tree and fairy lights I think they could at least photograph a different tree, perhaps in a different location. Here's a thought - why not use a photograph of a different orchard each year (I'm sure they have many) with the workers gathered at the base of the tree enjoying a glass of said cider, or is that maybe just a little bit too kitsch?
Oh, and if they use that idea - I want a commission, thank you very much.