France's ruling conservative party has come up with a novel way of trying to woo voters - by handing out condoms and flip-flops with a party logo.
UMP party activists have been touring some 40 beaches across the country to shore up support for the party leader, Nicolas Sarkozy.
The UMP says it wants to engage with groups that do not traditionally associate with the party.
I'm afraid to ask - which groups?
Now which groups traditionally lie on the beach?