Wednesday, 1 November 2006

French shun Hallowe'en

Halloween is said to be dying in France after a short-lived bonanza, according to media reports.
It seems the festival, which came to prominence in the late 1990s, is in decline because it is perceived as "too American".
An association called No to Hallowe'en - which was set up to combat the trend - has now wound down as a result of the festival's waning appeal.
It said Hallowe'en was artificially inflated to serve commercial interests.
"There was no need for the group to exist any more," former president Arnaud Guyot-Jeannin told Reuters news agency.
"Hallowe'en was a marketing gimmick aimed mainly at children. It's a big festival of consumption selling outfits, masks, gadgets and it couldn't last forever," he added.
As a result, supermarkets are reported have lost interest in the festival this year.

BBC: